Rhome — Brand Guidlines
A calm, systematic identity for a modern real-estate collective.
- Client
- Rhome
- Year
- 2025
- Role
- Brand & Art Direction
- Services
- Brand Identity, Guidelines, Art Direction
Rhome needed a visual system that could hold together a fast-growing portfolio of properties without losing its quiet, residential warmth.
We built a monochrome core palette, a single geometric typeface across every touchpoint, and a grid that scales from a business card to a billboard. The guidelines document turns those rules into decisions anyone on the team can make without a designer in the room.
The result is an identity that feels considered rather than loud — and one that has survived two years of expansion without a redesign.
