Onwards and Upwards
Sep 07, 2026Why Human-in-the-Loop Tracking Still Matters in an Increasingly Automatic World
Automation is extremely valuable and yes, the veritable candy box of metrics and collected data points is truly something to be excited about. We live in a golden age and the Midas touch of data collection has an inherent danger. This danger is automation without supervision.
Sep 18, 2026Find The Audience, Get its Trust and Convert – What are the Constraints?
Get the right people to know you → give them a reason to believe you → make it easy and worthwhile for them to buy. This applies whether you sell enterprise software, cars, insurance, shoes, holidays, legal services or particularly expensive coffee machines. The mechanics differ enormously between B2B and B2C. The underlying constraint often does not.
Aug 27, 2026Why HTTP, HTTPS, WWW and Non-WWW "4 Doors" matter
Sometimes digital maturity is not about introducing another platform. Sometimes it is about testing the assumptions underneath the platforms you already have. So perhaps take five minutes today and knock on all four doors.