Norio — Fitness & Wellness App
A training companion built around habit, not hype.
- Client
- Norio
- Year
- 2024
- Role
- Product Designer
- Services
- Mobile, UI/UX, Branding
Most fitness apps optimise for the first week. Norio optimises for month six.
The home screen shows one thing: today. Progress lives a tap away, streak pressure was removed entirely, and the tone of every message is matter-of-fact rather than motivational.
Retention at 90 days more than doubled against the previous version.
